Moderator: users Hello everyone, welcome to the intelligent network studio.
The theme of this issue is a network chat The students, of which delighted to invite guests to the next, the China International Public Relations Association Public Relations Committee Secretary General, the famous network of public relations m total solution provider Kosovo President Mr. Tian Dayong China Media Group, a guest., today to push off topic to talk about career, about Pushing Hands and career to the network can not help but think of Internet and media celebrities to push off, such as angel sister and so on. In this fast fame, the network is the role of promoter contributed, I believe business and hope that through this network of services that push hands their fame to achieve rapid results. today jointly explore this topic.
Mr. Tian Dayong Hello, you first explain what a simple push-off.
Tiantai Yong: Now we talk about more is push-off product, Sister Lotus and angel sister, behind a very important thing is technical means, the network means. Twitter is planning to use these professional tools, organizing the implementation of a series planned by the network to promote behavior that targets people who Well, enterprises or products Ye Hao, quickly became popular in the network, from which help to succeed in the real world. Such a mode is now called the network users friendly push hands, from the definition of public relations in terms of a network of professional public relations planner. from Start with the Internet people have engaged in this occupation, only that the concern was not like this high. formal because these networks Reds, as Sister Lotus, our so-called product Ye Hao, brought not only the Chinese people's national network entertainment reached its peak condition, while the people behind the scenes in network marketing to the front to make people pay more attention to him. This is the promoter of the status of the network.
Moderator: Many companies want their corporate image through Pushing Hands service fast fame, there is a possibility you?
Tiantai Yong: The first is possible, and must do it, why say so? network Reds economic potential of the business, as well as business model, in fact, its development will encountered a bottleneck. there is a very practical example illustrates that in 2007 had a lot of media comment on such things, what next when Sister Furong? most of the people on the next appearance of Sister Lotus is not as expected. It As gossip Ye Hao, enrich our lives happy Ye Hao information can be culminated, in China there is a enough. now there more and more Internet and media celebrities, such as the girl in February.
Moderator : difference do they have?
Tiantai Yong: Yes, they copied a lot of established human culture in a highly commercial model specifications in the future development needs. Just now you mentioned that the problem is not just a trend, but also the the process industry to professional.
Internet community has three characteristics, one is Focus of it is the most natural point of information the public areas, then there are who can read and play interactive. not just read, read find interesting to express their thoughts and ideas, and are to entertain the viewer, rather than force the advertising to achieve. promote Reds, promotion companies, in this respect there is no essential difference, in fact, one of the windows paper.
Moderator: Reds and promotion of enterprises to promote the network, the two have different points up?
Tiantai Yong: four aspects of it, not the same as the content of the concept. We promote the Internet and media celebrities more attention to the people of. If he promote the Reds five networks, such as no longer to promote the value of both. The second is the entertainment. entertainment is the most obvious label Internet star.
Moderator: Sister Furong as can be Lord.
Tiantai Yong: Sister Furong, whether or angel sister, itself an entertainment label that people of. Then there are personal. network after packaged Reds have a strong personality, there is not the same as with ordinary people There are no ordinary people like the subconscious way to do things. but not the same company, the theme of the first, there is a clear theme, to promote car or real estate, to be themed. People do not care, people do not have a theme, only visual impact of the sensory needs of users.
Moderator: Everyone will give him a theme of his own.
Tiantai Yong: Yes, but not the same as business communication, must have its own theme.
ideas in the content, also be entertainment, but the means of operation can not be like so many characters is limited.
Third, there is a difference with the Internet and media celebrities, more hidden. He spread his purpose, the spread of commercial value, not naked of commercial advertising. In the forum we will not welcome you, or think too much of your business environment, he is clever in the subject in soft. We often see some posts in the community, such as I have ever seen the most beautiful cars, and even post some of the more extreme, the top ten brand cars in the shape of the body after the collision, we will see how the kind of look. In fact, hidden in these posts are clear commercial purpose, but can not say that such and such a car was coming up strong and sturdy bicycle is not certain, there should be a hidden thing.
second difference, planning requirements, including the requirements of the team simply not the same. on the Internet and media celebrities in the promotion, as long as The Internet has a certain ability to operate at the same time planning a creative ability to promote the Internet and media celebrities more rely on mining, as well as planning capacity. He was an extraordinary group of people from digging each individual spot. to do the network promoter have a common characteristic is the unique communication perspective. for corporate communications is concerned, is not a simply relying on the creative stuff, more of a product, brand, industry, professional knowledge, including crisis response capacity . Internet and media celebrities are not afraid of scolding, scolded the more the better, but the impact of a business, after all he was not sent out to let everyone call him. In the course of the promotion to have a certain crisis response capacity, ability to guard against.
Moderator: This balance is more important.
Tiantai Yong: Yes, achieved not by racking our brains.
profit model is not the same as the third. Internet and media celebrities is a grass-roots, he never thought of himself as an Internet star , he is not prepared for such an economic, nor the budget preparation is not the budget capacity. network push red hand pushing him after they take on the late distribution of the distribution of benefits. For enterprises, professional business promoter, because he operating entity itself, the two entities co-operation, he can not risk entirely in the hands of one party, this is not a very sound business model, when the specification is used for more business cooperation, such as advance payment, or set a goal to meet How much money after the end of a target.
Another point is not the same public responsibility. promote a network of Red is the theme of entertainment, provided that they do not violate ethical social responsibility.
Moderator: No violation do not break the law.
Tiantai Yong: do not break the law can not violate, and red on the can, eye-catching can, some marginalized. For businesses, more commercial responsibilities, in addition to shoulder social responsibility and moral responsibility but also bear the commercial can not be spread fraud, can not spread false information, or even can not do too much packaging, not deliberately slander your competition. I think this is the difference between the two of them.
Moderator: difference is significant. < br> Tiantai Yong: The difference is great, that it is a window of paper, the poke amazing, may have to walk a very long process.
Moderator: I just talked about some reality of the situation and bottlenecks. Please You simply talk about, look at the current market, now push off what the market bottlenecks and defects.
Tiantai Yong: First, from the technology in terms of, first, on being promoted, and not really fully and completely broader use of the Internet community platform, and now may be even 1% utilization are inadequate, and now less than 1% of the online community and forum has been promoting as the Reds Ye Hao.
Moderator: Reds promotion to promote and increase business a?
Tiantai Yong: Yes. actively updated daily occurrence in the world community is two hundred more than one million. At present, both as promoter of community coalitions or networks, they provide services for his clients and the range of hundreds of mainly home, large mainstream forums. From this perspective, most of the resources available to communities to be idle, do not use them, but communication is unbalanced. As an industry practitioner, should first think of how to fully use this resource .
Moderator: not just twenty-eight theory, is 100:1.
Tiantai Yong: According to our analysis, the actual gap between the proportion is much higher than this even.
Host: 99% focus on something less than 1% of the platform?
Tiantai Yong: Yes. once on the Internet have a research report data, they focus on large-scale mainstream forums of 1%, meaning that 1% of the forum brought together 30% of the population .70%, 99% of people gathered in small communities, this potential has not been fully tapped.
Host: ignored?
Tiantai Yong: can not be said to be ignored, the back will say, because there are some human can not do.
existing community marketing communications is a new concept, unlike the ad already has a very mature business model, a very mature business model, including his for species have a common customer service, and that is accuracy. community marketing accuracy so far in this field is still blank.
Moderator: Basic is not accurate, this is what you?
Tian Dayong: basic concepts not accurate. In the past, some partners to explore this issue with us, he said, could not say precisely, how can it not accurate? I have cited a very simple example, such as one enterprise, or one family, the family has ten members, you know every member to understand the temperament of each individual's personality, you classify him, when it is easy to categorize. This classification of the degree of specialization can not be called accurate, you more you rely on his knowledge. Precision is walking down the street to see tens of thousands of people coming and going of the group, you can make tens of thousands of individual group or classification of the world, the premise is not the same and this is accurate. It was three people, of course you separated them, who high who is low. At the same time you put ten people who you do not know, you are no judge in the classification ability. For example, in ten people in the Pick a favorite music, can not determine, without judging criteria. In theory, the accuracy of existing community marketing, this should be improved.
Moderator: You mentioned these two points is a big bottleneck.
Tiantai Yong: Yes. The third point is based on just two things to say, service providers now have to push off, he is more scope to pursue, that is, the amount he wants to spread more, let more and more people see the information. Some people emphasize precision, such as a car in a car forum release the information. Some people pay more attention to accurate, some people pay more attention to the sea. When a customer the same time, mass and precision are required time, so far almost no one can do only one and should find a.
fourth drawbacks, the field of marketing in the community have a big problem, the color is too strong human intervention. you would think that since the called the network push hands, certainly human intervention that can make red. you can plan interventions throughout the transmission process, or carefully planned intervention audience state of mind, but one thing, the premise is what? try not to interfere with the community itself, operating independently of the law and rules.
an example, many customers have asked me to top post, as well as the customer asked me to send posts to not have a negative response. Now most of the posts, or workshop services, in fact, This continues to meet customer demand, but a prerequisite to meet customer demand, some forums will result in intervention. Forum greatness lies in freedom and interaction, we should play it the greatest thing. It is a great thing have discussed controversial in the collision, the interaction of common progress. current drawbacks is that the color of human intervention, then there are spam, bulk spam. No matter useful to useless, did not consider the community's natural law. Artificial intervention services will lead to produce non-standard state of the industry.
Moderator: chaos.
Tiantai Yong: the sun of non-standard is never, ever stand in front not behind the scenes. At present we see all the successful business model must be very bright, and very simple, very smooth, standardized, not chaos.
last one, now a lack of community opinion on the lack of detection capabilities. customer's attention more focused on television, media, print media and the Internet portal. from the customer demand, did not produce as strong demand for information about testing done. interactive community, the network determines the openness of the community in the information detection is very great difficulty, but the community is constantly dynamic process of change, this dynamic change also requires detection capabilities. forum itself is not a mainstream media, but the detection of the source, the importance of information, is for the corporate brand Ye Hao, public opinion be fine with the enterprise, in fact, is the most first step.
Moderator: Forum very strong word of mouth.
Tiantai Yong: The domestic service providers in this field very little.
Moderator: Approximately how many?
Tian Dayong : We can not say no After all, we all can not see the face of the whole market.
Moderator: is not yet standardized.
Tiantai Yong: At least we are not encountered one. as some community alliance There are some testing of his own tools, but this detection tool is built only within their own league, like hundreds of forums, but no wider significance. such as search engine, which is based on the concept of detection and the entire Internet retrieval. This is also the need to continue to develop industry-wide efforts to solve the problem.
Moderator: current service requirements from enterprises is far worse.
Tiantai Yong: still a little gap. let us compare the good news is that part of a growing number of enterprises, including the five hundred companies worldwide try to Community Marketing. including many SMEs have started to use a community platform for rapid spread, the competition for their own areas of business competition in the voice. as long as we deficiencies and shortcomings that have continuous improvement and customer acceptance and satisfaction will improve.
Moderator: You mentioned that the network push-off, Wal-Chinese media in 2008 introduced the concept of smart push-off, What is smart to push off, how intelligence is embodied?
Tiantai Yong: the field of intelligent detection technology is the Internet's most cutting-edge technology, is one of the most high-end topics, the Internet many scientists to study the issue. Wo Chinese media launched this Twitter is a smart area of the Internet search engine technology, as well as artificial intelligence technology, these two highly perfect combination of technology, the development of network intelligence that we now push off, smart publishing platform.
What is Smart ? It can simulate a high degree of people's logic, thinking and even behavior. to assist the person or people who want to replace the work done. It has a great feature, it can break through the limits of manual operation. the computer is a breakthrough in the biggest contribution to the limits of human . a technical success, it is a direct standard is whether it can make people become more relaxed. to ensure that intelligent robots, including many has introduced the concept of intelligence, which is now more popular worldwide technical concepts.
Moderator: functional, smart and traditional push-off push-off What is the difference?
Tiantai Yong: We are although also called push-off, in fact, it is a tendency by the wind. included in the service model, with the artificial industry partners is not a concept, but the two sides have a lot in common. Now Wal-off technology to push China Media Intelligence, is the last five years of research and development, the current field in the world, published in the field of network intelligence, is the world's most advanced and technology more than two times order of magnitude. What is the market segment other similar products? such as mass software, the functions of the system to achieve a few:
first, just mentioned, the current marketing community and solve the first problem is databases. that 99% of the forum in idle, why it would be idle? not saying do not push off with it, not that it does not have value, but it is not cognitive. not understanding what is concept? We recognize a website, more is to rely on search engines, portal navigation. small community in the search engine is difficult to find.
Moderator: Location is not important.
Tiantai Yong: weight is low, they were less likely to search engines extract more than .90%, you know the community is not, unless a community is an industry exclusive, and you focus it, more is word of mouth. We can solve the database problem, accurate detection of all the Chinese community, a community for each other for accurate classification.
Moderator: refers to the concept of precision.
Tiantai Yong: Many sites, including HC this portal, there are video. Video Members there is a more recognized, such as labels, a video has a lot of labels. It is in every community have a lot of labels affixed, at launch, to use it when the standard is based on customers for accurate release. At present bulk software largest database of 30 million, we have the largest database of community. We explore this new technology every day, because every day new forum, the forum has turned off so far is two million or so.
Moderator: very large span.
Tiantai Yong: Another accurate classification label.
Moderator: the person in the world who do not know, do not know the precise classification of the case.
field Dayong: This tag is not my subjective stick to it. online community is one of the most natural effect of Focus, the Chinese have a saying: Like attracts like people in groups, you are learning the motor, I was learning the law, our little common language. Throughout the forum Ye Hao, Ye Hao online community, is a topic, industry or even a geographical division. these features formed in a particular community that day, their moderators, and their will through their founder express a clear introduction to those expressly provided for us to label the most scientific and objective basis. If he had written was false, I can do nothing, at least we have a global profile database of all Chinese communities. Based on this species introduction, such as the car you are doing, I can put all the world derives from the community of the vehicle. This is a huge leap forward.
Moderator: a leap from 30 million to 200 million.
Tiantai Yong: This is a dynamic database, you registered today, the community, collection of today may be to my database, delete your tomorrow, tomorrow may be removed in my database. such as mass software, he would he could find Forum to go into, whether or not associated with you. We is positioning itself as direct investment, we are providing to our information needs to the best or most accurate, the most valuable person, more like hair standing on the street small ads, he is to pursue this issue, and I will pursue is who is the person I want to send, I sent him. This involves a problem, given his behavior, mass technology in the world is a relatively low-end technology, anyone can do mass. bulk SMS, mass advertising, mass technology is not cutting-edge technology, but the issue of who is leading the world this is.
second, just said, and not just to It is to find out, find out not the purpose, a means, but also able to send into it. This is called smart match, what concept? referred to the concept of intelligent robot, you do the car, my robot to look for in the global smart with your community and you match the match, and sometimes he would tap some of the high correlation with you, such as the computer you are doing, intelligent robots could take the initiative to ask you, such as the PC or not, laptop or not.
Moderator: issued to something like this?
Tiantai Yong: Yes, intelligent robots and software biggest difference, it is not a software can be replaced, the release of precise requirements can be released according to their own customers.
Moderator: You can select the region plus the industry.
Tiantai Yong: Any one of the words, such as tofu, online games, stools, tables. we all thought that the community is very open, great, in fact, search through our technology, in Chinese communities are broken down more than half of professional communities. nut, nuts do have a special community, a dedicated community to do latex.
Moderator: Yes, the community insiders.
Tiantai Yong: Yes . these insiders is precisely his potential customers, it is valuable to him, the practical significance higher.
third feature mentioned smart, intelligent people can be intelligent simulation registration fill a variety of registration information, including complete validation code, including the complete complex verification code. Now there is a stronger network of intelligent robot computing capabilities, in addition to the individual, we have been tested in a test where there will be a hundred less than one ten thousandth of the community we can not decipher the intelligent robot. Why set up a verification code? most immediate purpose is to prevent and shielding other software. their content regulation on misconduct, the forum continued development of shielding technology. including our company also developed the technology for mass spam software, we developed the technology to assist the Forum.
fourth important function, currently on a global scale, the bulk of all technology, just said it's not high-end technology, many services mass commercial technology can do, since the bulk technology is not difficult, the difficulty is to also post a picture, video, animation, only one of our current world.
Moderator: Other software bulk text only.
Tiantai Yong: K or a few small pictures, put up almost can not see. The leap is a big upgrade, a lot of attention to our customers why the software? they may have made a lot of things, but there are a few people to read the news on the community , there are several people to the community is to see lengthy report? you more is to look at pictures, see the picture there is a real experience of a sense of realism to see the video with close to see the animation is to have fun, have fun . We fully research and development needs of community-based content of our technology, what we can send him what we are made, including audio, many communities do not support the audio, to anti-virus, shut off the audio, which is Another major function of our technology.
fifth technical feature, the video all over us, we can achieve global sync. a lot of contact with our experts, we define the future they may make minutes of the media. post the same, inside the video can twenty-four hours update.
Moderator: This is a managed.
Tiantai Yong: more like a community radio as a program from eight in the morning, a live the evening.
Moderator: one hour for a?
Tiantai Yong: You can always change upset, as long as the fertile China headquarters in the server of a media technology updates, worldwide have been updated, the technology is not comparable bulk software .
another, the technology has other auxiliary functions, such as the technology is not only the face of online communities, in the face of any news, as long as you specify the Key words, as long as the news or the interactive forum, we are able to Comments made way back in, the equivalent of intelligent automatic replies. say you're BMW 4S shop operator, you can ask for all the portal sites, including blog today, as long as the word appears BMW are back, BMW 4S can go to our shop, is not strong, why would intelligence testing capabilities? now more and more comprehensive understanding of customer needs real network of public opinion in his community atmosphere, what is the image of him, including what is his fight camp. his own communication strategies developed , is based on research developed on the basis of reality, not racking our brains subjective imaginary. then the authority of the media, can not represent the opinion of this society, especially the community, everyone is extremely high degree of openness of speech.
our company this year in the first half will be a major release, issued China's first social search engine. crawl through Baidu focus more weight on the portal, news pages, grab more on our community blog, paste it, podcasts, including video and other dynamic pages. crawl dynamic pages difficulty higher than static. We define themselves as public information or community forums from a lot of information, his truthfulness, objectivity is difficult to verify. including many of the comments with the subjective, and can not detect it as information, we can extract it out to our customers for our business development strategy to provide a reference, this is the only thing we can achieve value, the direction of our focus on the development.
Moderator: You mentioned search engines have matured, first half?
Tiantai Yong: Yes, there are some related post supporting the work will be done later release.
Moderator: really looking forward to.
Tiantai Yong: We will also look for strategic partners across the country, we release this information, the future may provide more power into the industry, including technology provide more support.
the company's plans in April to May to choose between an appropriate time for the release of technology, the specific time has not yet laid down.
Moderator: This release is a subversive opportunity.
Tiantai Yong: There subversion, is a supplement. subversion is no one to do things we do, to add that everyone is doing, but I have to do something each person do little to add, or to do their own thing all together, or more concepts are added.
Moderator: I just talked about the function of the intelligent push-off, many firms are not really understand technology, we are more concerned about effects, intelligent push-off with the traditional push-off What is the difference?
Tiantai Yong: Information from the effects of each post there is no difference in terms, because the man can not do as we do not do, I can not let this Post top or pull hundreds of thousands of people automatically look at. we different artificial promoter, we can offer our customers more choice of release, while the release of the high efficiency of nearly a hundred times more than human.
Moderator: a limit break.
Tiantai Yong: In addition to avoid the association on the precise communication, reduce transmission costs. Also the efficiency and cost-effective on the release of better than artificial, technology is to reduce the root causes of technical burden and reduce service costs, if technology appears the cost of services increased to the value does not exist. a lot of customers looking forward to our products, including a lot of expectations, many will combine the functions and effects. I advocate is a natural lead, I only publish technical means to solve, As for publishing the contents out of the future in the community and what the resonance, response, or you have any comments, and more are relying on nature to guide public opinion. We advocate the standardization of services, as far as possible without human intervention to.
Moderator: with a philosophy that you just mentioned it, try not to interfere with the rules of their own communities.
Tiantai Yong: There are contrary to the principle with us, and we do not do, including doing a lot of pushing hands, the more they and more focus on norms and constraints.
Moderator: Smart Twitter's business model is more similar to the flag, the odd tiger?
Tiantai Yong: We told them different. now more of a community network marketing alliance strategic solutions provider to help you develop a communication strategy that he, through his current team executive, he sold the professional planning capacity, including capacity, and his coalition's forum management control and sell the policy enforcement capabilities, We are a technology solutions provider, is the difference between us and them what? is made to resolve them more of what made the future how to finish, they are solving a head and tail, I solved what? my address is the middle how hair. we add up exactly to ensure the best results would constitute a balanced formula. I think more complementary relationship is complementary.
existing community marketing services, including network PR Ye Hao, Pushing Hands Ye Hao, in the domestic still in its infancy. In this case, we need more commitment to the industry of high-quality business with us to promote the development of this industry. rely solely on a business or a person's strength can not be done. this point, we Many companies are willing to cooperate with the win.
Moderator: You mentioned there are analogies, have more, such as comparison with the odd tiger, for example, when I saw the robot, will naturally carries it with the network posts Compared to, there is no customer too so misunderstood?
Tiantai Yong: a large number of customers such misunderstandings, a lot of phone calls to buy our software, I say we are not selling software, selling the service. software is operating to establish the fastest model, we also know that to sell the software for us, on the capital return soon, why take a relatively complex service model, rather than software sales model. our most basic consideration is what? current mass software business model, operation mode is a problem. We want this model to eliminate what phenomenon? regulatory misconduct, and most of the contents without professional planning, nor take into account community needs and positioning, there is no lack of national policies and regulations of individual law , or even a violation of social ethics. our customers is considered responsible for publishing the final results is important, publishing is a means, not for means to effect the price. We have repeatedly told customers about the difference between the software with the bulk, Basically, the bulk software compared to two things with us is two things. We are the intelligent robot service platform, mass software is only a tool, one is software, one is the tool. engage in technology as long as all know, order of magnitude of these two is not a technical. We loaded equivalent to the robot tip mass technology, this product accounted for in our scientific and technological content is very low.
Moderator: above all, intelligent technology.
Tiantai Yong: This combination of intelligence, but also with the Chinese font technology. Another dynamic management of the world to build a dynamic database management, including search engine technology.
Moderator: You can send a lot of posts, videos, animation? < br> Tiantai Yong: Yes. If we define as mass software, we are also a landmark mass software. I want to give customers an intuitive understanding, not to sell you a software, want to send anything to send something, but you the spread of responsibility. We developed the content of the regulatory process more stringent. who can not be sent through the contents of the audit.
Moderator: give an example.
Tiantai Yong: the premise is certainly not made illegal information. s Second, attack competitors not at all. Third, without professional planning, ad text directly is not fat naked. Fourth, he called for the forum and he is no associated product positioning is certainly not fat, Fifth, we that the presence of individual statements materially misleading the public. such as the small computer brands, he said in publicity as a top computer brand in China, involving some of the publicity from the reality, of course, we can not do supervision in the content of are proficient in every industry are familiar with, we just carry out checks on the principle.
In addition, all customers must publish the contents of his legal responsibility. he signed the letter of the law to bear, so many customers left, I think this Instead, to win more market opportunities. This technology is a double-edged sword, a lot of people are asking us a question, you not concerned that today a very important issue, we are concerned about the spread of such disruptive technology will not encounter policy bottlenecks risk. If the theft technology is an illegal organization, publishing illegal information, the impact caused to the public good, is not the cause of it ...
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